For the content audit inventory, I created an excel spreadsheet with a quantitative inventory of the content from Wizarding World www.wizardingworld.com my chosen organization. This was a comprehensive audit that featured a list of URLs, content type, metadata, and other important website information.

I chose to analyze Wizarding World because it's the website for the Harry Potter books. Now, let me tell you... I love books! Wizarding World is a large database website with so many great areas that would work well on many author websites.

I dove into the web presence of what a user would read, see, or experience to craft my next phase: A Content Audit Analysis.

This was the first layer of the proverbial onion that is content strategy and gives that "first look" into what goes on behind a webpage.

The purpose of this artifact was to identify the organization's content goals, decisions, and benchmarks for satisfying users and measuring success for the business.

Attachment: Content Audit Spreadsheet