I reviewed comparisons to my primary organization's and its competitor organizations' web and social media presence.

Then, I created an original, related series of blog posts and related social media posts consistent with my primary organization's purpose, writing quality, and needs of their intended audience.

Next, I applied editing, chunking, and layering skills to new, original posts for blogs and social media,

Finally, I incorporated layout and design features typical of blogs and social media.

I had fun crafting scan-able blog posts that would fit with Medium's content.

Attachment For Blog Series: Medium.com